How do we do it?​

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1. Evidence-Based Storytelling

• Collaborate with and build the capacity of local journalists and activists

• Share fact-based stories in relatable, culturally rooted language

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2. Targeted Messaging

• Customize content for all regions, ages, and social groups

• Promote a positive, inclusive digital space

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3. Fighting Disinformation & Corruption

• Expose specific corruption cases

• Actively counter false narratives and disinformation

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4. Digital Amplification

• Leverage Facebook, Instagram, X (Twitter), and more

• Strengthen a trustworthy and engaging online presence